If you want to be competitive in the online realty market, you have to know a little about seo for realty. While you may have been able to get away with it several year ago, you dont have a chance of becoming visible over the long time competitors without have a little bit of an edge. So why have you not begun to profit from the online market place? Your not optimizing your realty site to be found. Here are some tips to remedy that issue.
Realtors need to do keyword research before they build their sites.. not after. Its not to late if you already have a site. Do the research to find out what people are looking for.
Try to resist the urge to rank for Dallas homes right off the bat. Most likely, unless you live in a town of 1000, you dont have a chance of showing up for quite some time.
Instead try to focus your realty SEO efforts on what the industry calls long tail keywords. The research that you did earlier will help you with this step. A long tail keyword is at least 3 words long with low levels of competition. These are keywords that you CAN compete for and be seen, but still have some traffic.
A good way to come up with keywords for you to focus on are use a location, and a feature. Something like Las vegas 2 bedroom, or vegas downtown loft are perfect. You get the benefit of a searcher who is highly targeted. Here are a few ideas
1. pool, backyard, patio
2. great schools
3.4bd, 3 bedroom
4. county, city, zipcode
5.marle counters, wood floors, fireplace.
What ever you the key is to start with a solid core of keyword research. This is you best step towards realty SEO benefits.
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