Real Estate Postcard Marketing Tip: Use List Brokers to Help You Reach More Prospects

by M. B. Bradley

If you’re in the direct-marketing business long enough, you learn that there is a mailing list for just about every segment of the population you can conceive, as well as quite a few you probably never even thought existed.

So as you struggle with trying to decide exactly who you’ll target with your next postcard mailing searching for good homes in which to invest, why not turn to a direct mail broker? He can provide you with a list of “seriously motivated sellers.” Now doesn’t that sound like a list you want to use?

Mailing list brokers earn by renting direct-marketers, who get names and addresses of people of some demographic sections of society. Now a nutritional health company will surely search for people who have a history of buying dietary supplements. So in this case a list broker, not just provides this information but can also provide you the names of people who purchased supplements for an amount more than $50, in the past year.

Not only can a list broker provide you with this information, but they can break this information down even further by providing you with names of those who bought more than $50 worth of supplements in the past year.

You must also understand that it’s only a rental of names, which means that your contract with Brokerage Company is, only to use the name once-just once. Sometimes, you may also need to inform about the day, or a tentative date, when you may use these names.

You also need to realize that this is merely a rental of the names. This means you’re contracting with the brokerage company to use the name once – and only once. Many times, you also must specific the day – or at least an estimated date – of when you plan to use these names.

The reason why they insist on knowing your mailing date is to avoid any double mailing from other direct marketers. It gives everyone a chance to mail without having his competitor’s postcard sitting in the mail box on the same day. If you want to use these same names a second time, then you’ll have to rent them again. If something about your mailing date changes, check with your broker immediately.

As these brokers earn on renting names, they want to make sure that the names provided to you, gives you utmost benefit. That’s the reason many of them, especially when it’s about real estate market, update their lists in 3 months. So that you can get new names to use.

This saves you lots of time and effort, which you give in going through your local news, your courthouse or some ways of collecting them yourself. That gives you the freedom to utilize your time in doing what you are best at- making money!

So get that phone directory or surf online to find a list broker who can help you succeed in your real estate direct marketing campaign.

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